Founder Pete is the latest in a long line of Cornish boat builders, and a lifelong surfer. In 2017, he built his first ever hollow wooden surfboard in a friend’s garage. Several more quickly followed, and with each one, he learned a little bit more about what would constitute the perfect ecofriendly surfboard, the one that might change the surfing industry for good: one that performs better, lasts longer and is easier to get your hands on than a traditional board. This crystalised into the three pillars of Predn Surf Co: Performance, Sustainability and Accessibility.

His Completely renewable energy powered shop in Wadebridge offers Sustainable Surf Board building workshops and an array of environmentally conscious surfing equipment.